RUBIK’s CUBE 40th anniversary celebrations brand activations & MARKETING CAMPAIGN Play showreel

RUBIK’S CUBE

40th ANNIVERSARY CELEBRATIONS
Brand Activations & Marketing Campaign

We delivered a 12 month brand marketing campaign to celebrate the 40th Anniversary of Rubik’s Cube, taking it to an Australia wide audience through memorable experiences, interactive games and activities including, but not limited to;

  • Pop up events, activations and outdoor displays featuring international Rubik’s Cube artist, Giovanni Contardi in landmark locations throughout Melbourne
  • Media and PR stunts including a world record attempt at underwater speed cubing with sharks at SEA LIFE Melbourne Aquarium
  • Video diaries – 8 featurettes viewed by over 1 million people
  • Sponsorship of the World Championships Speed Cubing Event – connecting with cubers who shared content within their networks and communities
  • Interview on the Today Show, Channel 9
  • Mega Competition to win $1000 in Rubik’s prizes
  • In store activations – toy and department stores in Sydney and Melbourne

Project Management & Marketing 

  • End to end brand marketing and event management
  • Harness and leverage distribution opportunities through key stakeholders, high profile competitors and strategic partner marketing channels reaching a global audience of millions
  • Film and photograph all activations
  • Drive PR opportunities including impressive exposure through mainstream media
  • Collect data on visitors to facilitate ongoing conversations regarding Rubik’s Cube