OITO HAIR CARE
LAUNCH CAMPAIGN
Byron Bay | Sydney Play showreel

The Otto Hair Care Launch campaign involved a film shoot in Byron Bay, content distribution via strategic partners and influencers for their new organic haircare range. Data collected from a competition fuelled ongoing engagement, resulting in the content reaching an impressive +1.5 million viewers. TLS established the brand’s DNA, and developed a look, tone and feel for video and photographic content through 4 beautiful videos that form part of the brand’s overarching identity:

BEACH

Designed for Australians and engineered for our environment 

NATURE

Farm to plate in hair care / Pure organic / Refillable “forever” packaging

SALON

Positioning Oito as an expert / Premium Salon standard hair care solutions at home

HOME

 “How to” videos / Luxurious packaging delivered direct to home