INGENIA HOLIDAYS & WAHU SUMMER OF FUN POP UP EVENTS & MARKETING CAMPAIGN Play showreel

INGENIA HOLIDAYS & WAHU

SUMMER OF FUN POP UP EVENTS & MARKETING CAMPAIGN

Designed and delivered 35 activations in Ingenia Holiday Parks along Australia’s East coast creating and distributing original content that reached over 3 million people.

  • Chillax Moonlight Cinemas and Summer Fun Pool Parties
  • High quality, family friendly, mobile and scalable activations 
  • Recruitment and training of Wahu Funmakers    
  • Design and manufacture of Interactive branded photo walls and green screen experiences
  • Creation of custom onscreen content
  • Fun competitions and branded giveaways and prizes
  • Delivered seamlessly during Covid19, working within government and venue guidelines

Connected the two brands’ core values and outdoor loving audience through play and immersive experiences promoting family time and holiday fun.

  • Captured outstanding content for ongoing marketing and PR distribution
  • Created progressive, integrated marketing and non-advertorial content that engaged the target demographic
  • Produced authentic marketing, PR and social media content including videos, photos and social stories
  • Effectively distributed content to over 3 million people
  • Leveraged the social media, blogs, websites and e-newsletters of strategic partners to distribute content
  • Designed and delivered exciting and engaging competitions, collecting an extensive database
  • Photo opportunities helped drive sharing on partner and audience socials