CROWN & ANDREWS MARKETING CAMPAIGN Play showreel

CROWN & ANDREWS

MARKETING CAMPAIGN

We delivered a hugely successful 12 month campaign to create and distribute fresh, authentic and engaging content. This was shared across various channels to increase brand awareness for a vast range of new and classic toys and games, including Rubik’s Cube, Test Match, Gator Golf and many more.

  • Creative and concept development  
  • TV quality filming of promotional and featurette videos
  • Development of specific creative – establishing the right look, tone and language for the audience of kids and their parents 
  • Graphic design
  • Exhibition space design and execution

End to end content creation management included; 

  • Development and management of strategic partnerships including Retail, Travel and Parenting sites
  • Distribution across specific digital and social media channels including Talkin’ Toys
  • Irresistible competitions generating huge buzz, brand awareness and engagement for future remarketing and ecommerce
  • Collaborations with social media influencers
  • Delivering exciting and fun, branded experiences instore with partner Toy Retailers 
  • Connecting with consumers through product demonstrations and play, vox pops, interviews and competitions
  • Branded promotional staff, giveaways and onscreen content